UBCTV platform has secured the broadcast rights to the 2024 Hoop It Up HBCU Tournament. Hoop It Up, the popular 3x3 basketball tour established in 1989 and owned by NBA legend Kevin Garnett, launched its first HBCU competition last year which consisted of intramural 3x3 competition at select HBCU colleges.

Hoop It Up 3x3 Basketball Tournament has announced today that it will
host the iconic 3x3 tournament on September 2 in Thrive City, the plaza surrounding Chase
Center, in San Francisco’s Mission Bay neighborhood.

Hoop It Up Expands to Mexico

Kick It 3v3 Soccer & Hoop It Up 3x3 Basketball Expands the Skyhawks Sports offerings

Students from HBCU's competed for the Hoop It UP HBCU Championship title.

Follow 3Ball Omaha to Abu Dhabi

3STEP Sports, the nation’s largest and most impactful youth
sports club and event operator, has partnered with Hoop It Up, to run a series of 3-on-3
basketball tournaments across the country next summer.

Omaha 3 Ball successfully defended their Hoop It Up Pro Am championship by defeating NY Harlem 21-17 in the 2022 Hoop It Up National Championship October 15th in Mesa, Arizona.

The South Carolina Series of the Hoop It Up HBCU Tour is underway!

The Philadelphia 76ers announced today the
organization will host a Hoop It Up 3x3 tournament August 13-14.

Hoop It Up, the iconic 3x3 basketball tour owned by NBA legend Kevin Garnett has announced that the Hoop It National Championships will be held at Bell Bank Park in Mesa, AZ Saturday October 15th, 2022.

Mayor Aftab and the Cincinnati Recreation Commission announced today
that they will be hosting a Hoop It Up 3x3 Basketball Tournament on August 6th at City Hall.

Salt Lake City Summer League 3v3 Tournament Returns, Public Registration Now Open

3Ball Omaha captured the 2021 Hoop It Up Pro Am League Championship over 3Ball Minneapolis with a thrilling 21-16 win on December 4th in Tempe, Arizona.

Watch the incredible Hoop It Up Slam Dunk contest on HoopItUp.TV

A Hoop It Up movie is on the way!

Hoop It Up landed in the desert on December 4th for the National Championships at Tempe Marketplace. Although the tournament ended in one day, it created memories that will last a lifetime.

The Kansas City Hoop It Up City of Ballers event held on October 16-17 was held at the Hy-Vee Arena

With the addition of 3x3 basketball to the Olympic Summer Games 2020 in Tokyo, Japan, FIBA 3x3 has taken the game from the street to the world stage! Learn more below:

Hoop It Up, the iconic 3x3 basketball tour owned by NBA legend Kevin Garnett has announced that the 2021 Hoop It National Championships will be coming to Tempe, Arizona December 4th, 2021.The event will take place at Tempe Marketplace and will be hosted by locally owned and operated Power 98.3 and 96.1.