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Hoop It Up Partners with 3x3 México

Hoop It Up Partners with 3x3 México

For Immediate Release
Date: May 24, 2023

(Denver, CO) Hoop It Up, the iconic 3x3 basketball tour owned by NBA legend Kevin Garnett has announced an expansion to Mexico in partnership with 3x3 México, the official governing body of 3x3 basketball in Mexico. Hoop It Up has been a prominent figure in the 3x3 basketball scene for the past three decades, organizing tournaments around the globe and working closely with numerous NBA teams to create unforgettable experiences. With millions of participants worldwide, Hoop It Up is known as the most extensive grassroots basketball tour in the world, hosting events in cities across the nation.

Under the partnership, 3x3 México will host regional and national qualifying Hoop It Up championship level events with winners advancing to the Hoop It Up National Championship.

"The integration of the Hoop it Up and 3x3 Mexico circuits will enable the excellent players that we have in Mexico to participate in a sporting experience such as the Hoop it Up events.” said Marcelo Politi, CEO of 3x3 México. “Working on the development of circuits with George and Dan fills us with pride, we are more than excited about this experience that we want to generate for the 3x3 fans in Mexico.”

“This partnership allows us to bring Hoop It Up to thousands of players of all ages in Mexico “, said George Daniel, CEO of Big Ticket Sports. “We are truly excited about this partnership with 3x3 México and to work with Marcelo and his team.’

About 3x3 México
3x3 Mexico is the governing body of the 3x3 Pro Circuit in Mexico and is officially endorsed by the International 3x3 Basketball Federation (FIBA 3x3). From 2015 to date, 3x3 México has generated 7 FIBA ​​3x3 World Tour, 3 metropolitan circuits, 4 National Circuits, Americup Challenger, FIBA ​​OPEN 2023 3x3 México and hundreds of events through its Network of Promoters, clubs, schools, universities, generating during 2022 the third largest circuit in the world. For more information on 3x3 Mexico, visit

About Hoop It Up
Owned and operated by Kevin Garnett’s Big Ticket Sports LLC. Founded in 1989, Hoop It Up is recognized as the most prolific grassroots basketball tour in the world with millions of participants having played in one of its city-based events​. For more information on Hoop It Up visit or email

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