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THIS AGREEMENT by and between  Big Ticket Sports  LLC (“Licensor”) and  the undersigned (Licensee)


WHEREAS, the Licensor is the exclusive owner of the name “Hoop It Up” (US Trademark 73815090) and operates basketball competitions and has created  “Hoop It Up” an international basketball competition featuring 3 on 3 basketball teams.    


WHEREAS, Licensee desires to secure a license as the Hoop It Up club representing a specific territory and has the option to operate Hoop It Up events  within said territory.   


WHEREAS, Licensor, upon application and representations made by Licensee, is willing to issue an exclusive license  for the rights and privileges set forth herein. 


NOW THEREFORE, the parties intending to be legally bound hereby agree as follows:


  1. For valuable consideration and in accordance with and subject to the terms of this agreement,  Licensor hereby grants to Licensee a license within the Exclusive Territory  defined herein to: 

a. Operate a Hoop It Up events (“Events”) consisting of participating teams registered on the Licensor’s registration platform accessible at playing in a league competition  tournaments, clinics and camps related to 3 on 3 basketball and other events that may be approved by the Licensor in accordance with the terms of this agreement.  

b. Form and operate a 3 on 3 men’s,  women’s  and youth basketball teams as a Hoop It Up Club.   The Pro-Am men’s and women’s teams shall have automatic annual qualification to the Hoop It Up national championships.  

c. Have the option to operate an esports team to compete in Hoop It Up online competitions subject to the terms set forth herein. 

 d.  Licensee shall administer the operations under this agreement in accordance with the Operations Manual issued by the Licensor and as may be reasonably amended from time to time. 




4. TERM OF THE AGREEMENT:    One year.   

The term of this agreement shall be tolled from the effective date until the date Licensee shall be permitted to hold events within the Exclusive Territory without any Covid-19 restrictions imposed by federal, state or local governmental authorities or when the Licensee elects to have the first event, whichever is earlier.    




 Zip Code: 

The grant of license shall be exclusive during the term of this agreement within the designated Exclusive Territory (Exclusive Territory) which shall consist of  a primary postal code and  any contiguous zip codes more fully described in the agreement.     Licensee may not  relocate or modify its exclusive territory without the express written consent of the Licensor.   Nothing in this agreement shall be deemed to limit Licensor’s ability to hold a Hoop It Up Tour event which shall be deemed to be an event involving an NBA team or other professional sports organization or part of a fulfillment of a national sponsorship obligation that is part of the Hoop It Up national tour.   In the event Licensor elects to hold a Hoop It Up National Tour Event within the territory during the term of this agreement, Licensee shall be retained as a marketing partner for  $250 plus $10  fee for each local team that purchases a registration for the Event.   Licensor agrees to engage Licensee in meaningful consultation with respect to the planning and marketing of any Tour Events to be held within  the Exclusive Territory and shall use best efforts to not conflict or disrupt any events scheduled by the Licensee under this agreement. 



$______ payable by Licensee to Licensor due upon execution of this agreement.    In the event the agreement is renewed,  Licensee shall pay the annual royalty  to the Licensor on the anniversary date of any subsequent renewal period (subject to aforementioned tolling of the term due to Covid restrictions).   


Licensee shall exclusive retain the rights to revenue realized from the following:

a. Event Participant Registration Fees less any platform service charges.   Licensee shall exclusively use Licensor’s registration system.   Licensor shall remit to Licensee registration fees collected net of processing  fees (4.25% + .40 cents per team) and an administrative fee of Ten (10%) percent  per team.   The processing fees may be subject to change during subsequent renewal periods of this agreement.   Licensor shall remit fees to Licensee upon commencement of the events, provided that Licensor may set off any annual royalty payments which may be outstanding and due from the Licensee under this agreement.    Events shall be deemed to include tournaments, camps, clinics, leagues or any other competition or instructional activity that is promoted as a Hoop It Up event by the Licensee.  Licensee shall exclusively use the  participant registration platform approved by the Licensor during the term of this agreement and any subsequent renewal.    

b. Local Sponsorships as more fully described herein. 

c.  Branded Merchandise subject to the terms of this agreement. 

d. Event revenue generated from concessions sale or spectator admissions fees. 



a. Licensee shall select a logo (Licensee IP), subject to approval by Licensor which may not include Licensor’s marks or name without Licensor’s express written consent.   

b. The Licensee grants to Licensor a non-exclusive license the unrestricted right to use Licensee IP for promotional purposes.     

c. Licensee may license or cause the production of Licensee IP branded Merchandise and retain all revenue from the sale of such product.  

d. Except to the extent expressly authorized in writing in advance by the Licensor  in each instance and for any specific use, Licensee shall have no right, title or interest in or to any Hoop It Up or Hoop It Up-related name, trademark, trade name, service mark, slogan, logo, or other intellectual property or the intellectual property of its partners, parents or affiliated entities (collectively, the “Licensor Intellectual Property”).  Licensee acknowledges and agrees that Licensor’s Intellectual Property now owned or hereafter acquired by the Licensor and any and all goodwill associated with such Intellectual Property, shall be and remain the property of the Licensor.  Licensee is prohibited from authorizing the use of or cause the production of  any product or merchandise,  bearing any marks of Licensor Intellectual Property associated, or otherwise engage in any activity relating to the commercial exploitation of the of Licensor Intellectual Property  without the express written consent of the Licensor.  

e. Licensor grants to Licensee a non-exclusive license to use the Hoop It Up  logo and name in the promotion of any events licensed under this agreement in accordance with the Operations Manual and style guide which may be amended from time to time.  Upon expiration or termination of this Agreement, Licensee shall immediately cease using any of the Licensor’s Intellectual Property.  Nothing in this Agreement serves to assign, convey, or transfer any right in any Licensor’s Intellectual Property  to the Licensee other than a limited, non-exclusive license to use the Company Intellectual Property in connection with the promotion of events licensed under this agreement.  


    1. Licensee may have their own  branded website and social media channels to promote their events, basketball and esports teams and local league as well as an online store.   

    2. Licensor  shall maintain a page on the Hoop It Up website which shall include the  logo, brand and contact information.



Licensee shall have the right to assign, sell or transfer its license to operate upon approval by the Licensor.  Said approval shall not be unreasonably withheld.   The proposed transferee, upon application to the Licensor, must establish to the reasonable satisfaction of the Licensor the ability to operate in accordance with this agreement. 


Licensee shall be in default of this agreement if Licensee commits any of the following acts:

a. Fails to timely pay the Royalty  to Licensor; 

b. Continuous infringement and/or non-compliance with the Licensor's rules and/or Operations Manual;

c. Transfer of Licensee ownership without consent of Licensor;  

d. Breach any condition of this agreement;


A default by Licensee under this agreement shall be cause for termination of this agreement and Licensee's license to operate within the Exclusive Territory under the terms of this agreement.     In the event of termination of this agreement: 

a.  Licensor shall notify Licensee of termination of this agreement and revocation of  License to operate by regular mail at Licensee's last known business address.   

b.  Licensee agrees to pay to Licensor within fifteen (15) days after the effective date of termination such amounts owed to Licensor which are then unpaid under this agreement, if any.    

c. Licensor shall pay to Licensee within fifteen (15) days after the effective date of termination such amounts owed to Licensor which are then unpaid under this agreement, if any, provided that the termination was not caused by a default of the Licensee.  

d. Upon termination, Licensor shall have no further obligation to Licensee and Licensee forfeits any right to the License issued under this agreement.  Licensee will not be permitted to transfer or sell the License.



The Licensor shall have the exclusive authority to arrange for and sell all video or audio content,  broadcast media rights,  on all platforms, either known or unknown including television, digital, radio, broadband and internet rights, to all games organized by the Licensee under this License Agreement.  Any and all broadcasts of events, in any medium including but not limited to television, terrestrial, satellite and internet radio, broadband or internet, shall be property of the Licensor.   Licensor shall own all worldwide copyright protections to any broadcast and any video or audio content of any events conducted by the Licensee under this agreement.  Licensee shall be able use up to three minutes of footage for social media and promotional use. 



a. The Licensor shall have the exclusive authority to market and sell all  national sponsorship rights, designations and categories.    

b. Licensee shall retain the right to local sponsorship rights. Local sponsorship rights shall be deemed to mean any sponsorship of the Hoop It Up  teams or events  operated by Licensee within the Exclusive Territory.   Licensee is not authorized to use the Hoop It Up logo or trademark in conjunction with any local sponsorship without the express written consent of the Licensor.    Licensee may designate sponsors with “official category” status.   Licensee is prohibited from granting any exclusive category sponsorship rights or enter into any agreement which could potentially conflict with execution of a national sponsorship. 

c. Licensee agrees to assist the Licensor in fulfilling national sponsorship commitments at events held within the territory including but not limited to executing the display of sponsor signage and couponing, permitting on site product sampling,  data capture and content capture.   Any costs associated will be borne by the Licensor. 



Licensor reserves the right to the right to require Licensee to exclusively purchase any and all equipment and uniforms to be used for the Hoop It Up Pro-Am teams.   


The Licensee must carry insurance in amount at least of $1,000,000 for the coverages set forth herein.  Licensee must show proof that insurance is in force prior to any event.  with a Carrier acceptable to the Licensor, and name the Licensor, it’s owners, members and employees as Additional Insured on the policies.  The coverages and specific policy limits shall be determined as adequate by Licensor and may be modified from time to time as deemed appropriate by the Licensor.  Coverages to be carried by the Licensee include, but are not limited to: 

General Liability Insurance covering Bodily Injury and Property Damage. 

Legal Liability to Participants

Sexual Abuse and Molestation

Accident Insurance covering participants injuries while enrolled in the event. 

Event Cancellation Insurance covering Licensor and/or event sponsors for the cancellation for the event for causes to be agreed upon.

Employment Practices Liability 

Other Employment Related Insurance covering any required Workers Compensation, Disability Benefits, Paid Family Leave or other statutory requirements by any federal, state or local jurisdiction.  

Commercial Umbrella/Excess Liability coverage. 

Licensee shall indemnify and hold harmless Licensor for any loss, damage, liability, claim, demand, or penalty that may arise from  this agreement. .



a. The Licensor agrees to loan to the Licensee one or more manuals, bulletins, rules and updates  (collectively referred to as “Operations Manual”).  The Licensee agrees that it shall comply with the Operations Manual as an essential aspect of its obligations under this Agreement, that the Operations Manual and failure by the Licensee to substantially comply with the Operations Manual may be considered by the Licensor to be a breach of this Agreement.

b. The Operations Manual is the sole property of the Licensor and shall be used by the Licensee only during the term of this Agreement and in strict accordance with the terms and conditions hereof. The Licensee shall not duplicate the Operations Manual nor disclose its contents to any other parties.  The Licensee shall return the Operations Manual to the Licensor upon the expiration, termination or transfer of this Agreement.

c. The Licensor reserves the right to reasonably revise the Operations Manual from time to time as it deems necessary to update or change operating standards. The Licensee shall in turn update its copy of the Operations Manual as instructed by the Licensor and shall conform its operations with the updated provisions within a reasonable time after receipt of such updated information. The Licensee acknowledges that a master copy of the Operations Manual maintained by the Licensor at its principal office shall be controlling in the event of a dispute relative to the content of any Operations Manual.



The Licensee agrees to limit the Licensor’s liability arising from any claims under this contract such that the total liability of the Licensor shall not exceed the outstanding amount Event Participant Registration Fees due to Licensee under Section 7a above and the annual royalty paid by Licensee to Licensor under this agreement.   



During the term of this agreement and for one year after its termination or expiration, Licensee and/or its principals agree not to compete directly or indirectly with the Licensor by serving as an owner, partner, director, officer, employee, consultant, representative or agent, on in any other capacity in an entity which operates events within the exclusive territory in a format similar to Hoop It Up.  



Licensee has such knowledge and experience in financial, tax and business matters so as to enable Licensee to utilize the information made available to it in connection with the transactions contemplated by this Agreement and the Governing Instruments to evaluate the merits and risks of such transactions and to make informed decisions with respect thereto.  In entering into this  Agreement, neither Licensee nor any person or entity acting as representative of Licensee has relied upon any representation or statement by, or the work product of, any person or entity purporting to represent or advise the Licensor except as expressly contained in this Licensing Agreement.  Without limiting the generality of the preceding sentence, neither the Licensor nor any of their affiliates, representatives or advisors, has made any representations or warranties assuring Licensee that it will be able to earn a profit or that the Licensor or any of their affiliates will repurchase the License or otherwise provide any financial assistance to Licensee nor have they made any representations or warranties or provided any advice with respect to the tax-treatment or future operations of the Licensor or Licensee in any jurisdiction.



a. References.  All references to “articles”, “sections”, “schedules” or “exhibits” shall be references to the articles, sections, schedules and exhibits to this Agreement, as amended, modified, supplemented or restated from time to time.

b. General Interpretative Provisions.  Terms for which meanings are defined in this  Agreement shall apply equally to the singular and plural forms of the terms defined.  Whenever the context may require, any pronoun shall include the corresponding masculine and feminine forms.  The term “including”, whenever used in any provision of this Agreement, means including but without limiting the generality of any description preceding or succeeding such term.  Each reference to a person or entity shall include a reference to the successors and assigns of such person or entity.

c. Neutral Interpretation.  This Agreement shall be interpreted neutrally and without regard to the Party that drafted it and, in particular, no rule of construction shall be applied as against any Party that would result in the resolution of an ambiguity contained herein against the drafting Party.

d. Headings.  The section headings of this Agreement are for reference purposes only and are to be given no effect in the construction or interpretation of this Agreement.


a. Further Assurances.  Each of the Parties shall take such other and further action and execute and deliver such additional writings as shall be reasonably necessary to implement the transactions contemplated by this  Agreement in an expeditious manner, and shall act in good faith in implementing the transactions contemplated hereby.  The Licensor and Licensee shall reasonably cooperate in connection with the transactions contemplated by this Agreement.

b. Notices.  All notices, requests, consents and other communications provided for or required to be given hereunder shall be in writing and shall be deemed to be duly given if delivered in person, mailed by electronic mail, mailed by certified mail, return receipt requested, or sent by nationally-recognized overnight courier or first class registered or certified United States Postal Service mail, return receipt requested, postage prepaid (with proof of receipt maintained), addressed to such Party at the address set forth below or at such other address as may hereafter be designated in writing by such Party to the other Party at the last known address.  All such notices, requests, consents and other communications shall be deemed to have been delivered and received (i) in the case of personal delivery, on the date of such delivery (and, if such date is not a business day, then on the next business day), (ii) in the case of electronic mail by 5:00 pm Eastern time on a business day, then on such business day, otherwise on the next succeeding business day, (iii) in the case of mail, upon the earlier of actual receipt thereof and the fifth (5th) business day after the posting thereof. 

c.  Entire Agreement.  This Agreement is the product of substantial and extensive negotiations among the Parties and, together with all exhibits and schedules hereto and thereto, constitutes the final and complete agreement among the Parties with respect to its subject matter.  All prior memoranda, understandings, conversations and communications, oral or written, relating to the subject matter of this Agreement are hereby merged into and superseded by this document. 

d. Amendment and Waiver.  This Agreement may not be amended, supplemented or changed, and any provision hereof cannot be waived, other than by a writing duly signed by Licensee and the Licensor (or, with respect to a waiver, the Party against whom such waiver is asserted).  No action taken pursuant to this Agreement, including any investigation by or on behalf of any Party or consummation of the transactions contemplated by this Agreement, shall be deemed to constitute a waiver by the Party taking such action of compliance with any representation, warrant, covenant or agreement contained herein.  The waiver by any Party hereto of a breach of any provision of this Agreement shall not operate or be construed as a further or continuing waiver of such breach or as a waiver of any other or subsequent breach.  No failure on the part of any Party to exercise, and no delay in exercising, any right, power or remedy hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of such right, power or remedy by such Party preclude any other or further exercise thereof or the exercise of any other right, power or remedy.

e, U.S. Dollars. All amounts to be paid hereunder shall be United States Dollars.  

f. Time of Essence.  Time shall be of the essence with respect to the performance by Licensee of its obligations under this Agreement.

g. Governing Law.  This Agreement shall be governed by and construed in accordance with the Law of the State of Colorado applicable to agreements made and to be performed entirely in Colorado.

h. Cumulative Rights.  Except as expressly set forth in this Agreement, the rights and remedies provided by this Agreement are cumulative and are in addition to any other rights the Parties may have under applicable Law or otherwise, and the use of any one right or remedy by any Party shall not preclude or waive its right to use any or all other remedies.

i. Severability.  If any provision of this Agreement shall be deemed invalid, illegal or unenforceable by any court having jurisdiction, all other provisions of this Agreement shall remain in full force and effect and shall be enforced to the maximum extent permitted by Law.

j. Counterparts.  This Agreement may be signed in two or more counterparts, each of which shall be deemed an original copy of this Agreement and all of which, together, shall constitute one and the same instrument.  Delivery of a copy of this Agreement by facsimile transmission,  by electronic mail in "portable document format" ("PDF")  form or by any other  electronic means intended  to preserve the original graphic  and pictorial appearance of a document, shall have the same effect as physical delivery of the paper document bearing the original signature.

k. Fees and Expenses.  Each Party will be responsible for and bear all of its own fees and expenses (including the fees and expenses of its attorneys and other advisors) incurred at any time in connection with pursuing or consummating the transactions contemplated by this Agreement. 

l. Moral Turpitude.   Each party hereby warrants and represents that none of its principals, shareholders, owners or representatives have been convicted of a crime of moral turpitude.  

m. Independent Contractor Relationship. The persons provided by each Party shall be solely that Party's employees and shall be under the sole and exclusive direction and control of that Party. The Licensee shall not be considered employees of the Licensor for any purpose. The Licensee shall remain an independent contractor  and shall be responsible for compliance with all laws, rules and regulations involving, but not limited to, employment of labor, hours of labor, health and safety, working conditions and payment of wages. Licensee shall also be responsible for payment of taxes, including federal, state and municipal taxes, chargeable or assessed with respect to its employees, such as Social Security, unemployment, workers' compensation, disability insurance, and federal and state withholding.   

n. ​Compliance with Law.  Licensee  shall comply, at all times, with applicable  local, state, federal, foreign and international laws, ordinances, and regulations

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