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Wilson Basketball to Become the Official Game Ball of Hoop It Up

Wilson Basketball to Become the Official Game Ball of Hoop It Up

Wilson Basketball to Become the Official Game Ball of Hoop It Up

CHICAGO, June 15, 2021 — Hoop It Up, the iconic 3x3 basketball tour owned by NBA legend Kevin Garnett, and Wilson Sporting Goods Co. announced a partnership today that will make Wilson the official game ball of Hoop It Up effective immediately.

The Wilson FIBA 3x3 game ball will be the exclusive ball for all Hoop It Up championships including the Hoop It Up Pro Am League which debuts this year.

“This partnership with Wilson allows Hoop It Up participants to play with the same Wilson FIBA 3x3 ball as other FIBA sanctioned events, including the Olympics. We are truly excited about this partnership,” said George Daniel, CEO of Kevin Garnett’s Big Ticket Sports LLC.

Last month, Hoop It Up announced a sanctioning agreement with FIBA which included an automatic berth for the Hoop It Up champion to compete in a FIBA 3x3 World Tour Masters featuring the best 3x3 teams in the World. In addition, teams and players registered for the Hoop It Up Pro-Am will be earning FIBA 3x3 ranking points which can help the U.S. and Canada climb up the FIBA 3x3 Federation Ranking to qualify for the FIBA 3x3 World Cup and the Olympic Games.

“We look forward to actively working with Hoop It Up toward further enriching their basketball programs while supporting athletes as they pursue their athletic goals.” said Kevin Murphy, General Manager, Team Sports, Wilson. “Hoop It Up has a tradition of quality competition and we are excited to have our professional basketballs used on their courts.”


About Hoop It Up:
Since its inception 30 years ago, Hoop It Up has been the largest 3x3 basketball tour, recognized as the most prolific grassroots basketball tour with millions of worldwide participants. Hoop It Up has collaborated with NBA teams to create memorable 3 x 3 basketball tournaments. Acquired by Kevin Garnett’s Big Ticket Sports LLC in 2019, Hoop It Up has issued territorial licenses to qualified licensees in over 100 North American markets. A movie based on Hoop It Up is now in development for scheduled release in 2022. For more information on Hoop It Up visit or email

About Wilson:
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is a leading global manufacturer of high-performance sports equipment, Sportswear, bags and accessories. Celebrating over a century in sports, the Company invents, designs and partners to create consumer-driven, best-in-class products that push sports equipment into new territories. In Basketball, Wilson is the Supplier of Game Basketballs for the Women’s National Basketball Association® (WNBA), National Collegiate Athletic Association® (NCAA), Basketball Champions League (BCL), Basketball Africa League (BAL), FIBA 3x3 World Tour and 36 High School State Associations around the U.S.

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