Kevin Garnett, former NBA Most Valuable Player, 15 time All Star and NBA World Champion has acquired the iconic Hoop It Up 3 on 3 basketball tour. Since its inception 30 years ago, Hoop It Up has been the largest 3x3 basketball tour, recognized as the most prolific grassroots basketball tour with millions of worldwide participants.
3x3 basketball is an Olympic medal sport for the first time ever.
Hoop It Up is officially endorsed by FIBA 3x3 the international governing body for 3x3 basketball.
The Hoop It Up Pro Am League is a national competition of weekly tournaments where teams compete towards winning the League championship and an automatic berth to compete in the FIBA3x3 World Tour for over $1 million in annual prize money.