Since its inception 30 years ago, Hoop It Up has been the largest 3x3 basketball tour,  recognized as the most prolific grassroots basketball tour with millions of worldwide participants.

Kevin Garnett, former NBA Most Valuable Player, 15 time All Star and NBA World Champion has acquired the iconic Hoop It Up 3 on 3 basketball tour.    


The Tokyo  Olympics will be including 3x3 basketball as a medal sport for the first time ever. 

Hoop It Up is officially endorsed by FIBA 3x3 the international governing body for 3x3 basketball. 

Hoop It Up has collaborated with NBA teams to create memorable

3 on 3 basketball tournaments.


Hoop It Up is launching the Hoop It Up Pro Am!  

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