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Founded in 1989, Hoop It Up is recognized as the most prolific grassroots basketball tour in the world with millions of participants having played in one of its city-based events. ​

Hoop It Up is for all ages and abilities!

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SIGN UP YOUR TEAM TODAY!

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NBA PARTNER TEAMS

Hoop It Up TV is the 24/7 streaming home of streetball
culture and 3x3 basketball. 
Featuring old school highlights, FIBA 3x3, Slam Dunk contests, new events and the best in basketball podcasts including Kevin Garnett's KG Certified!   
Now available on Roku and Amazon Fire TV 

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TV

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